The panelists shared 5 tips to ensure success:

  1. Find the right fit with an influencer and allow him or her the creative freedom to authentically represent the brand.
  2. Build strong, community-level connections, and allow diverse voices to represent the brand.
  3. Empower local franchisees and unit-level employees to voice their opinions over social media, since they are the ones closest to the communities they serve.
  4. Leverage mascots, events, and social media activations to generate excitement and engagement.
  5. Develop strategic partnerships with larger brands to raise visibility and credibility, while remembering that the fit must be authentic, too.
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About Dreambox

Dreambox is the digital advertising agency that has worked to grow over 150 different multi-unit restaurant concepts over the past 25 years. Having supported brands from Yum!, Darden, Landry’s, FAT Brands and Delaware North as well as emerging concepts such as Velvet Taco, Grimaldi’s Pizzeria, JINYA Ramen Bar; Dreambox is based in Los Angeles.

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