01.
Vendor of the Year
The Dreambox and Grimaldi’s Pizzeria story began in 2013 with a project to re-imagine the Grimaldi’s Pizzeria web site. Our tenth year of our collaboration resulted in our being named their ‘2022 Marketing Vendor of the Year.’ We’ve supported the brand’s growth on digital through it all, bringing our team’s deep industry expertise and applying to challenges specific to the brand including media planning, buying and measurement.
02.
Media strategy and planning
Our in-house media team is responsible for every ad, segment, flight and reporting on effectiveness of it all.
03.
Video and Photo Production
Where media agencies are dependent on external creative, at Dreambox we are truly a one-stop shop for story telling, message development, conceptualizing, story boarding, casting, scouting, shooting editing and flighting. With such a heavy percentage of sales coming from off-premises sales, our continual focus on hospitality means the Grimaldi’s Pizzeria personality must shine through every single piece of messaging deployed in every ad, all through continual test and learn deployment process to minimize acquisition costs and drive profitable spend.
04.
Mar-Tech Relationships
05.
Privacy Compliance
With the level of segmentation, data collaboration and event tracking, the need to maintain transparent and clear privacy compliance becomes paramount. Through Dreambox’s acquisition of the Platform Bulb privacy compliance platform, we are able to rapidly deploy CCPA-compliant usage of data to dramatically level-up the ability to target market and report on effectiveness while avoiding the legal exposure that may come from these nuances.
06.
Website Integration
We like to talk about the benefits of Dreambox as a one-stop-shop for all things tied to restaurant marketing. A great example of this is when our world-class software development team collaborates in real-time with our media team. This close link-up allows our reporting to give a comprehensive look at all aspects of a guest-journey including mapping/tracking/attribution model. There’s no need to loop in a third party and the headaches associated with learning curves.
Dreambox has designed and built more multi-unit restaurant websites than any digital agency, period (over 150). Our client websites have been awarded by third parties, ‘top national chain restaurant website’ and ‘mobile web award.’
